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Elio Narciso

Elio Narciso is a Co-Founder and serves as the Chief Executive Officer at Measurence. He is also an Angel Investor. He also co-founded YooDeal. He helps retailers transform stores into physical websites with a robust, yet extremely easy-to-use analytics platform. Store performance is measured by analyzing inputs from several sources: remotely managed in-store IoT sensors (low cost Wi-Fi APs and beacons); open data feeds; store POS data. Inputs are then correlated and translated into actionable insights, distributed through email, SMS or app notifications to allow wide collaboration between key field employees that interact with customers, and marketing people that analyze data. Backed by Cisco, Measurence works with large retailers as well as smaller merchants, through its partnership with Square. An MIT Sloan alum of the Class of 2001, he moonlights as advisor and early stage investor to great entrepreneurs.

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