Perez is a Co-Founder at Tastemade. Joe is an entrepreneur, advisor and Internet product executive with over 17 years of experience in technology, media and health. Most recently, Joe was EVP of Product and a founding team member of Demand Media (NYSE: DMD) where he spent the last six years building products and communities for one of the largest networks on the Internet. Joe was also the Co-Founder of The Daily Plate, a popular diet and fitness community and app that was acquired by Demand Media as a foundation for the health and wellness site LIVESTRONG.COM. Joe and the team grew LIVESTRONG.COM from a small startup to one of the most visited health and wellness sites in its category in just 4 years. The MyPlate Calorie tracker mobile app has grown to be one of the most popular paid apps in the health category on iTunes since launching in 2007. Prior to Demand Media, Joe was SVP of Network and Operations at Intermix Media, parent company of MySpace (acquired by Fox Interactive Media), where he was responsible for building and operating the online gaming and social media platform group. Previously, Joe was an executive in Silicon Valley where he worked for a variety of technology and gaming startups inclduing TEN/Pogo.com (acquired by EA), Excite@Home and Pulse Entertainment. Joe currently serves on the advisory board of the USC Center for Body Computing (CBC) whose mission is to bring together business and research innovators to study, accelerate and create digital health solutions. Joe graduated from the University of San Diego with a degree in business and an emphasis in Marketing.