Nir Eyal is a writer at Nir and Far, a blog that cover aspects of psychology, technology, and business in relation to user experience design, behavioral economics, and neuroscience. On Nir and Far, Eyal writes to help companies create behaviors that benefit their users, while educating people on how to build healthful habits in their own lives. He also writes for TechCrunch, Forbes, and Psychology Today, and is also a frequent speaker at industry conferences and Fortune 500 companies. Eyal is the author of “Hooked: How to Build Habit-Forming Products” and lectures at the Stanford Graduate School of Business and Design School. His prior work experience includes his time in the video gaming and advertising industries. Eyal holds a degree from Harvard University and an MBA from the Stanford Graduate School of Business.