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Investors funding Freemium startups

Rytis Vitkauskas

Target Global

Rytis joined Target Global in 2017 and is focusing on the firm’s growth stage ($5-30m) investments. Prior to joining Target Global, Rytis was co-founder and CEO of YPlan, the world's first mobile-only event booking app that evolved into a comprehensive event discovery and booking platform. Backed by General Catalyst, Octopus Ventures, Wellington Partners, Amex, Ashton Kutcher and others, YPlan was acquired by the Time Out Group in October 2016. Before YPlan, Rytis was Vice President at a growth equity fund Summit Partners, responsible for software and consumer internet investments in Central and Eastern Europe, Scandinavia and the UK. Rytis helped source and co-led investments in AVAST Software (a multi-billion $ business and the world's largest freemium consumer anti-virus company with 400m active users) and Acturis Software (Europe's largest insurance Software as a Service). As angel investor and advisor, Rytis has backed and supported founders of innovative startups including Trafi, City Pantry, Roli, Student.com and others. His previous experience includes positions at BofA Merrill Lynch, Deutsche Bank, and SEB VB Asset Management. Rytis holds a bachelor's degree with distinction from Jacobs University Bremen (Bremen, Germany) and an MBA from Harvard Business School (Boston, MA. Rytis is also a co-author of two educational books, and founder of several youth mentorship projects.



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