Marketing on the Web
When it comes to launching and positioning technology products and services, John Allen seems to possess the “Midas Touch.” During his eight-year tenure at Huntsville-based Intergraph Corporation, John was responsible for launching a new file-sharing product that would become the core of Intergraph’s Windows NT and Unix Integration strategy. By pioneering new distribution channels, John grew sales of this product from zero in 1994 to $12 million within three years. This technology was acquired by Microsoft in 1998. John began his Search Engine Optimization efforts while at Intergraph in 1997, breaking into full stride during the “dot com” boom. John joined the executive team at Huntsville-based WireSpeed Communications in 1998, where he revamped the company’s marketing focus and – through his web-marketing skills – positioned it to become one of the premier embedded-software development firms in the country. WireSpeed’s growth and reputation soon attracted the attention of Red Hat Linux, which acquired the company in June 2000. Following the sale of WireSpeed, John served as an adviser at business incubator BizTech, where he assisted several start-up companies including the successful Internet shopping site dealnews.com. John joined dealnews as Director of Marketing in 2005, where he continued to hone his Search Optimization and Search Engine Marketing skills. John started Marketing on the Web in 2007, and now assists a large number of local businesses with their SEO and SEM efforts.