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Investors funding PaaS startups

Kevin Farnham

Method

I am an Experience Designer and Design Executive. I recently founded and launched Mirra.co, a PaaS that allows anyone to create professional quality AR and VR experiences – without 3D expertise and without code. Over the course of the past few decades, I've worked directly with leaders from companies such as Apple, the BBC, Microsoſt, MoMA, Nike, Google and TED Conferences to help them conceive, create, and deliver new products and brands. One of my primary skills is in identifying and managing talent from many disciplines at every experience level. I have sourced, hired and managed several strategy, design, technology, and operations teams on an international basis. In 1998 I founded and was CEO of the design and innovation consultancy , which over the course of 15+ years I helped grow to a $30m+ARR, 100+ person firm with offices in San Francisco, New York, and London. I also conceived and cofounded one of the first design-focused product accelerators, Matter Design Lab, headquartered in London. In 2013 I co-authored a book entitled ''Experience Design: A Framework for Integrating Brand, Experience, and Value''. The book focuses on how businesses can most effectively harness design to create greater customer engagement.


Dan Rose

Dan Rose is an entrepreneur and angel investor from Palo Alto, California. Dan is the Vice President of Partnerships for Facebook. He also serves as a member of the Board of Directors for REDF. Prior to that, he was associated with Amazon, serving in various designations over a period of 7 years. He seeks to invest in consumer internet, information technology, cloud computing, PaaS, SaaS, enterprise software, mobile, entertainment, food and beverages and media based companies operating in the Silicon Valley.


Urs Ehrismann

fronttrail Equity Partners

Urs has been in venture capital and private equity for more than 20 years, focusing on primary and secondary growth capital investments in mature European software technology companies. He’s a passionate secondary and series A/B investor and non-executive director in European FinTech, enterprise software and SaaS companies, cooperating closely with extraordinary founders, entrepreneurs, management teams and owners to rapidly transform their businesses into sustainable leaders and winners in their field. Over the last 20 years, Urs has achieved consistent, top quartile returns on his investments. He has a particular interest in financial technologies, governance, risk & compliance (GRC), content management, marketing automation, digital commerce, big data, artificial intelligence (AI), as well as infrastructure and security software, incl. enabling technologies. Targeted business models range from traditional perpetual and term software license to modern internet, cloud, Software as a Service (SaaS) and Platform as a Service (PaaS) subscription models. Urs is a proven expert and specialist in sourcing, analyzing, assessing, valuing, financing, developing, transforming and selling privately-held, bootstrapped, founder-led software companies to strategic buyers and to the public (IPO), as well as running accompanying processes. The same goes for setting-up, running and subsequently winding down international tax transparent fund structures for institutional investors, family offices and HNWI’s, incl. fulfilling reporting and compliance requirements consistently over a long period of time. Urs is founder/owner of fronttrail Equity Partners, Wollerau and a former founder of ViewPoint Capital Partners in Frankfurt/Zurich and investment banker of Vontobel in Zurich. He graduated from the University of Applied Sciences in Business Administration Zurich (HWZ) and served as a platoon leader with the Swiss Mountain Troopers. He is fluent in German, English and French.



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