We work with startups to de-risk their efforts to raise capital through an intentional alignment with the expectations of their prospective investors. Product-market fit isn’t the same as investment-ready fit. 70% of funded startups run out of cash prior to raising their next round. VCs hesitate to invest because they doubt a venture’s ability to scale, and even those founders who are successful typically spend 3+ months scrambling to build the conviction they need to close. We believe VCs are like an enterprise customer segment, and that startups should intentionally align with their expectations to de-risk their ability to raise.
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